How to Bootstrap and Market your Small Business

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Amy Epstein, Co-Founder and Managing Partner of People & Practice

Amy has extensive experience in business-to-business and business-to-consumer marketing communications in the consumer product goods, healthcare, technology, manufacturing and agriculture industries. After a twelve-year agency career working with multinational organizations as well as small and mid-sized businesses, Amy realized that small business marketing is what she found most rewarding. In 2011, she and her business partner, a retired orthodontist, started a local business marketing consultancy focused on helping doctors increase their online visibility and credibility to grow their practices. Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland, College Park.


About People & Practice

People & Practice is a full-service digital marketing agency dedicated to helping doctors use the power of digital marketing to enhance their online reputation, build patient loyalty, increase visibility and most importantly, grow their practice. From orthodontists and dentists to dermatologists and veterinarians, People & Practice has identified the strategies necessary for these doctors and their practices to thrive in a changing and challenging business environment. Services include Reputation Management and Review Building, Targeted Social Advertising, Social Media Marketing, Patient Engagement and Website Development and Search Engine Optimization. Learn more at


November 17, 2016 at 3pm - 4:15pm
Center for Entrepreneurship and Innovation
1 University Plz
Pratt 110
Brooklyn, NY 11201
United States
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Agnes Schumacher · · 718-788-6047

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