The concept of effectuation revolutionized the way we understand entrepreneurs. This session will briefly introduce participants the effectuation principles using a short case study to be distributed in class. After a brief introduction, the professor will moderate a discussion in which participants attempt to apply effectual reasoning to help the entrepreneur in the case. No previous preparation is needed.
Tiago Ratinho is Assistant Professor in Entrepreneurship at the Merrick School of Business of the University of Baltimore. He holds a PhD from the University of Twente having defended his thesis on the impact of business incubation in 2011. His research interests are in the fields of Entrepreneurship, Strategy, and Technology Transfer. Tiago graduated in Industrial Engineering (Évora) and holds a MSc in Engineering Policy and Management of Technology (Lisbon). His research has been published in international journals (e.g. Technovation) and international conferences (e.g. Academy of Management Meetings, Babson College Research Conference on Entrepreneurship). He maintains a global profile currently researching business incubators in Greece and the US, and having taught in Switzerland, Brazil and Portugal.