Advanced Strategies in Social Media & E-Commerce

Great, so you have a permanent home on the internet, and some "friends" as well. Now what?

If you consider yourself a pretty digitally savvy business owner, you’ve probably built a website for your business, and are working to grow your social media audience. These are great first steps in managing your overall web presence. However, there are additional web tools that can help you expand and scale your business online. This course will explore ways that advanced online tools, such as e-commerce platforms, online advertising, and content management products, can help enhance interactions with your customer-base, and better reach new consumers.


You will learn about:

In-depth explanation of strategies and techniques for specific social networks
Content management tools and key products
E-Commerce (products and pros/cons)
Digital/mobile payments
Online advertising
How to enhance your business’s primary/preferred social network


February 06, 2018 at 5pm - 8pm
Center for Entrepreneurship and Innovation

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